Does your business have a brand identity, something that is more than a logo? Although a logo is the best place to start, you should now think about developing your visual position into something bigger. Designing a system for your company lets you meet the demands of various media, while at the same time presenting a cohesive identity. The more elements you are able to establish, the more variations you will have and thus your brand won’t disintegrate.

Crucial colors

A company color is normally represented by the colors in the logo. Most of the time, there are one or two colors. However, there are those that are more complex. For a customer, when the designer gives out the logo files, it is important for the client to ensure they are told the CMYK, Pantone colors, web or RGV for their logos.

Extra color palette options

Apart from the colors on the logo, there are certain colors that can also complement them. We can easily define the colors as cool colors, pastel, bold and bright. You can also pick the variants from color swatch book. These extra colors are what actually brings makes or breaks one point of contact to another.

Word mark or logo

 As you may know, a logo is a graphical representation while a logotype or a word mark is a work of your product name or company designed in a fixed and specific way. Your logotype of logo is the basis of your brand identity. 

 Various logo lockups

While you should always render your logo consistently, you need variety of logos, but based on usage and placement. For instance, when it comes to colors, you may need white and black variations. You may also need versions for square and horizontal applications. However, all of them need to have similar essential qualities.

Find out more about free logo creator.